Tel Aviv, Bialik Street
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Email: yaelsloma@gmail.com
About: Yael Sloma is a journalist, reporter and photographer with experience from Israeli newspapers such as Maariv and Haaretz group. She has also had features and articles published in both Vogue and Glamour magazine.
The main subject of Yael Sloma’s blog - The Streets Walker - is street fashion in Tel Aviv and Jerusalem. She also focuses on subjects that relate to visual culture of daily life, such as apartments and architecture.
Yael claims that If you ask fashion editors to define fashion, they would say that “fashion is all about fantasies”. Those fantasies rely on expensive clothing on truly skinny models, whose natural beauty was being photoshopped completely and had nothing to do with fashion. Fashion is the choice that we make on a daily basis with our not-so-fancy and quite-limited wardrobe. Fashion is our attempt to be creative with clothes that lie on our shelves for quite a long time. Yael hopes her pictures will reveal the truth; that fashion belongs in our daily life.
Yael alone is responsible for the content
of this blog.
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